Train With Purpose.Perform With Confidence.
Training should make you better — not simply make you tired.
Coop24 exists to help athletes and individuals develop the strength, athleticism, confidence, discipline, and physical capability needed to perform at their best and continue improving over the long term. The brand is rooted in purposeful training, quality coaching, individual development, and consistency.
Built for athletes.
Open to anyone ready to work.
Youth, High School, College & Competitive Athletes
Coop24 is primarily built for athletes who want to become stronger, faster, more explosive, more resilient, and better prepared to compete.
Everyday Adults Chasing Real Capability
Coop24 also serves adults who want to become stronger, healthier, more capable, and more confident in their own physical abilities.
Regardless of age or experience level — every client is treated as an individual.
There is no one perfect workout for everyone.
Training begins with understanding the individual — their goals, experience, strengths, limitations, sport, and starting point. From there, training is designed with purpose and progresses over time.
- Individualized coaching
- Purposeful programming
- Progressive development
- Accountability
- Education
- Measurable progress
- A positive but demanding training environment
The objective is not perfection.The objective is progress.
The qualities that let you perform & live better.
Strength
Build a physical foundation that supports physical performance.
Speed & Power
Develop the ability to move quickly and produce force.
Athleticism
Improve coordination, movement, agility, balance, and physical confidence.
Conditioning
Develop the capacity to work, recover, and perform.
Mobility & Movement
Move with greater control, quality, and confidence.
Discipline
Learn that meaningful improvement comes from consistent effort.
Confidence
Become more capable physically — and believe in that capability.
Ready to start?
Every plan begins with understanding you first.
Built around coaching — not just workouts.
Anyone can provide a list of exercises. Great coaching requires understanding the person performing them.
Coop24 aims to create an environment where clients know exactly where they stand.
That creates a training experience that is educational, intentional, and personal.
Hayden Cooper
Founder, Coop24 Performance — Baseball Coach & Player DevelopmentHayden Cooper is the founder of Coop24 Performance and a baseball coach and player-development professional with six years of collegiate playing experience at the NCAA Division I and Division II levels. His playing career gave him firsthand experience with the demands of competitive athletics, while his coaching career has allowed him to develop athletes from the other side of the game.
- Strength CoachCurrentDyersburg State Baseball
- Head CoachDairyland Collegiate League
- Graduate AssistantDelta State University
- Hitting CoachDyersburg State Baseball
His responsibilities have spanned individual and group instruction, practice planning, player development, recruiting, scouting, game preparation, and leading strength and conditioning programs focused on performance development and injury prevention.
"Improvement doesn't happen from simply showing up and going through a workout."
Hayden's experience as both a player and coach has shaped the way he approaches development. It comes from preparation, consistency, accountability, attention to detail, and a willingness to continually improve — and it has reinforced the importance of meeting athletes where they are, understanding their individual needs, and helping them develop the physical and mental qualities necessary to perform at a higher level.
At Coop24 Performance, Hayden brings that same approach to strength and athletic development. His experience integrating strength and conditioning into collegiate baseball programs, along with his background in injury prevention and athletic performance, gives him a practical understanding of how physical development supports an athlete's overall performance. He has been the athlete working to improve his own performance, the coach responsible for developing players, and the leader responsible for creating a competitive, development-focused environment — coaching hitters and infielders, working with athletes through individual instruction, analyzing performance through video and technology, and helping lead strength and conditioning programs.
Hayden believes good coaching is about more than physical development. His goal is to help clients build confidence, discipline, accountability, and an understanding of what it takes to improve. Whether working with an athlete preparing for competition or an individual looking to become stronger and more capable, training should have a clear purpose — and progress should be built over time.
With a Bachelor's and Master's degree from Delta State University and a background spanning collegiate athletics, coaching, recruiting, player development, and strength and conditioning, Hayden is building Coop24 Performance around the principles that have shaped his own career: preparation, hard work, consistency, and continuous development.
Walk in knowing why.
Leave knowing you earned it.
A client should walk into Coop24 knowing they are there for a reason — and leave knowing they accomplished something meaningful.
What clients say after training with Coop24.
"Coach Hayden is easily one of the coolest coaches I've ever played under. Whether it's in the weight room or in the batting cages, he always takes time out of his day to help you get extra work in. He has been there for me through a lot. He's constantly there to support you, push you, and help you become the best player and athlete you can be."
"Not only was Hayden a great teammate, player, and coach, but also a great mentor. I had the privilege of playing with and for Hayden, and I have the privilege to call him my friend. I have the utmost respect for him as a person because he is always working and grinding, but he also wants what's best for you in life. Even though Hayden and I played different positions and he was three years older than me, he took me under his wing and helped me understand the game — and helped develop me into the player and person I am today."
"Coach Coop did much more for me than put together a weight program. Although Coach Coop put together a great weight program that I felt made me stronger and faster, he also helped me with recovery and staying loose throughout the season. What Coach Coop really did for me was give me confidence that I needed on the field, and pushed me every day to become better. Hayden was able to bring life to the field while also reminding us what truly mattered while playing!"
Hard work is respected.
Progress is celebrated.
Challengingwithout beingIntimidating
Competitivewithout beingToxic
Professionalwithout beingImpersonal
The culture encourages people to push themselves while understanding that everyone begins from a different place.
Develop the athlete.
Develop the individual.
Develop strength.
Develop confidence.
Develop discipline.
Develop performance.
Develop people.
Don't just work out. Develop.
Start with the Founding Cohort.
8-Week Performance Block
For youth, high school, and competitive athletes who want to get stronger, faster, and more athletic before their next season.
- 2x/week coached training — in person or virtual, your choice.
- Personalized program built and tracked for you, with video demos for every movement.
- Technique feedback — live coaching or submitted-video review for virtual athletes.
- Parent visibility into progress throughout the block.
Ready to train with purpose?
Tell us where you're starting from and what you're working toward. Every athlete and every individual gets a plan built around them — not a generic program.